Marketing

PurposeDespite its health benefits, vegetable consumption is low in urban Nigeria. Interventions have been successful in increasing urban Nigerians' vegetable intake in the home environment, but interventions doing so for popular out-of-home consumption are lacking. This study aimed to design, implement and assess an intervention to increase the vegetable intake of urban Nigerians through street foods.Design/methodology/approachA quasi-experimental design was applied in Lagos, Nigeria. During the intervention, 12 trained street food vendors (SFVs) actively promoted the health benefits of vegetables to their customers (using marketing statements and posters) and provided the option to buy an additional green leafy vegetables (GLVs) side dish to their meal. Purchases were observed, and a survey was conducted before and during the intervention to measure perceived meal quality and satisfaction. Six to eight weeks after the intervention, a mystery shopper visited the vendor to asses...

Traditional food markets in lower-income countries are constructed through the interactions of their participants: those who sell food and those who buy it. Their joint actions and motivations interact to determine what is sold, to whom, and at which price; these actions are shaped by interpersonal relationships and cultural norms. Understanding these dynamics is useful for crafting equitable and impactful policies and program interventions that leverage, rather than oppose, market actors’ initial motivations. This paper examines this process of “making a market” through a case study of vendors and consumers in Birnin Kebbi, Nigeria. It answers four interrelated research questions through a series of in-depth interviews with consumers (n = 47) and vendors (n = 37) using methods drawn from focused ethnography. The results demonstrate that market transactions are influenced by a complex interaction of vendors’ norms on competition and collaboration, consumers’ needs for credit amid un...

The low demand for vocational education graduates has led to high unemployment. The low demand for vocational education graduates has led to high unemployment. Vocational college graduates still need to be commensurate with industrial needs. Many Senior High School, Vocational High School, and Vocational College graduates have not been able to find a job for more than six months. Conditions on Madura island worsened this, and the lack of accelerated industrialization even after the Suramadu Bridge was built. Madura has the lowest Human Development Index (HDI) score in East Java. Data from the Central Bureau of Statistics (BPS) Sampang in Figures 2021) shows that the HDI value in 2020 only increased by 0.76 from 2019 of 62.70. Politeknik Negeri Madura (Poltera) together with PT. United Tractors and LSP ABI want to take an active role in improving Madura's HDI by preparing human resources on heavy equipment mechanics through the development of a centre of excellence for technology...

In the fast moving consumer goods (FMCG) market much of the customer loyalty operations are carried out with a short-term perspective, which often result in weak customer loyalty. Besides this, the one-sided view of customer loyalty and how to work with customer relationships, further adds to the challenges and there is a need to promote new insights and practices into customer loyalty in FMCG markets. In an attempt to broaden the view of customer loyalty, the authors take an organizational human resource perspective and present a conceptual framework and model built on human resource literature. Many companies face the exact challenge with high employee turnover, as it is associated with costs of recruiting and training, suggesting that customer loyalty becomes a question of organizing the customer as an external human resource. A practical contribution with the conceptual model is the suggestion to learn from the experiences of successful employee recruitment, and employee motivat...

Financial technology as a service innovation in the financial industry has become a means of transaction in the rapidly growing buying and selling transactions. Besides, it has become one of the alternative means of payment for consumers. This opportunity can be used as a business development opportunity for financial services for financial business providers.  Changes in the transition from conventional payments to payments using financial technology services are influenced by various factors that support changes in transaction activities.  This study aims to determine the factors influencing payment transaction activities, from conventional payments to payments using financial technology services. The research methodology involves various variables involved in it by using the factor analysis approach to determine factors that support the achievement of research objectives. It is supported by a sample of 100 respondents with various representative sample criteria to explain each fa...

Kegiatan penelitian ini adalah menganalisis kesiapan pengusaha kopi terhadap minat pemanfaatan mesin roaster dengan merk North 500gr Coffee Roaster – TJ 068. Tujuan dari penelitian ini adalah terjelaskannya minat pemanfaatan mesin roaster oleh para pengusaha kopi dikabupaten garut. Mesin North 500gr Coffee Roaster – TJ 068 ini merupakan roaster kopi bertenaga listrik dengan kapasitas 500gr dibuat oleh North.  Manfaat dari pemanfaatan mesin roaster ini membantu Pengusaha Kopi untuk melakukan pengolahan kopi dengan mesin yang standar. Model Unified Theory of Acceptance and Use of Technology yang dikembangkan oleh venkatesh, et al. (2003). Hasil yang diperoleh dari penelitian ini bahwa pengusaha kopi memberikan respon positif terhadap minat pemnafaatan mesin tersebut. Hasil temuan lain adalah perlunya pra kondisi yang harus dilakukian pengusaha apabila menggunakan mesin ini.

This research was made to understandand analyze how big is the influence of marketing mix service toward customer loyalty using tourist service Taman Air Panas Drajat Pass. A method used in this research about the influence of marketing mix service toward customer loyalty arefield observation method, interview, questionnaire, and literature study using liker scale. In samle determination, the writer usedaccidental sampling method for about 90 samles whereas the approximation method used in data analysis methodis Linearregression method which has the function to know the relationship between independent variable, that is marketing mix (X) with dependent variable, that is customer loyalty (Y). The research showed us that marketing mix consist of: product (X1), price (X2), place (X3), promotion (X4), physical evidance (X5), people (X6),and (x7) simultaneously has a significant. Effect toward customer loyalty (Y). But partially, the one who has a significant effect toward customer loyal...

If stakeholders, service providers, and social systems adopt sustainable consumption behavior and regulate the production and consumption cycle, they may be facilitated to accomplish sustainable development with environmental and socioeconomic advantages. However, the purpose of this study was to look at the driving forces that influence consumer behavior in Bangladesh in terms of sustainable consumption. A quantitative survey was conducted among 384 participants aged 18 years and having minimum higher secondary educational qualifications. The data were collected from Khulna City Corporation of Bangladesh through a structured interview schedule using the convenience sampling technique. The results reported that environmental concern of the participants was found to be the top-ranked driving force and perceived environmental knowledge of the participants was the lowliest ranked driving force behind the consumers’ behavior towards sustainable consumption. Alongside, attitude towards e...

The paper examined the extent of relationship between entrepreneurship incubation and self – sustainability of Ebonyi State University graduates in Abakaliki metropolis in Nigeria. The specific objectives were to: determine the extent of relationship between technological capability and self-sustainability, ascertain the extent of relationship between marketing capability and self-sustainability and examine the relationship between management capability and self-sustainability of Ebonyi State University graduates in Abakaliki metropolis. Correlation research design was employed, a structured questionnaire was administered to the sample of two hundred and ninety-six out of which, two hundred and seventy (270) copies of the questionnaire were filled and returned, hence used for the analyses. Pearson product moment correlation coefficient and t-test were used to analyze and test significances of the stated hypotheses in the study. The study found that the construct variables of entrepr...

The study aimed to identify the major challenges that affect the market information system, assess the possible mechanism that would increase their speculative and bargaining capacity power and to explore feasible information system solutions. Data were collected with structured questionnaire from104 farmers of different market using clustered sampling techniques. Descriptive research design and mixed (qualitative and quantitative) research approach vis-à-vis value chain approach is applied and developed an intermediary driven value chain model that links farmers to the market as a way to improve the unidirectional, selectively beneficiary traditional system. Using nine criteria on the multitude of alternative information delivery mechanisms for small holding farmers, Interactive Voice Response based system is found to be of highly effective. Restructuring the market information by bringing the most important wholesalers in to the system, enhancing the functionalities of the market ...

Artificial Intelligence technology enables organizations to support and improve knowledge management practices. From an AI perspective, knowledge representation defines organizational processes that are familiar with this knowledge. In this era of digitalization, the presence of ChatGPT technology opens opportunities to utilize AI chatbots for education in Indonesia, especially in developing student competencies (skills) needed in the 21st century. Where the purpose of the research is to explain ChatGPT Artificial Intelligence Integration in Science Learning Media. A review is conducted on the state-of-the-art methods using the preferred reporting items for reviews and meta-analyses (PRISMA) guidelines. We review literature from several publications and analyze the Era of Education 4.0 with the help of computers to improve quality in the industrial sector and also in the field of computer-assisted education. Many innovations can be proposed to improve the quality of learning impleme...

The purpose of this study is to develop and test a research model that examines the relationship between workplace social support (organizational support, supervisor support, and co worker support,) and service recovery performance of call center front line employees working in tele con call centers in Pakistan. Simple random sampling technique was implemented to collect data from 15 telecom call center with a sample of 320 call center frontline employees. PLS-SEM approach was used to test the hypotheses using PLS 3.2. Consistent with the study propositions, PLS structural model results found that organizational support and supervisor support have the positive and significant effect on the call center frontline employees’ service recovery performance, no significant relationship found between employee empowerment and service recovery performance. Implications of the empirical findings are discussed, and future research directions are offered. Keywords--Organizational support, Superv...

In response to the missions, objectives and tasks of the Armed Forces and the Bulgarian Army, the formation of the necessary operational capabilities is directly related to the needs of the defence system of highly educated officers, sergeants, soldiers, civilian employees, with managerial skills and leadership skills. The acquisition of these is the result of the functioning of the military education system (MES), whose mission is to train military and civilian persons to acquire education, qualifications, competences and formation of values and attitudes, physical and psychological qualities corresponding to the needs of Armed Forces to build the necessary operational capabilities. Its achievement is at the basis of the formation of the military profession, as with the Decree of the Council of Ministers № 205 of 30.08.2012 for adopting the ordinance on the state requirements for acquiring higher education in the specialties from military professional field, was recognized as a reg...

The use of an internet network in an organization cannot be divorced from the numerous types of challenges that occur inside it, particularly those connected to network service quality., In addition, the high demand for service users has become a severe issue where people believe that the network needs to be optimally utilized. This research examined the connection between ISP service quality and B2B customer loyalty to business Internet services. This work employs Structural Equation Modeling with Partial Least Square methodology for SEM data analysis (PLS-SEM). The research revealed a favourable and statistically significant correlation between BP trust and BP loyalty. Because BP believes in the quality and service of ISP providers, they are typically loyal to BP. In addition, NQ and SP have a sizeable direct association with client loyalty. Moreover, this research showed that QSTS had a good and substantial effect on BP's level of trust. Meanwhile, CSTS, NQ, and SP have a fav...

The broad objective of this study is to examine the effect of ownership structure on goodwill impairment in listed financial institutions in Nigeria. Ownership structure is proxies using director’s shareholdings, ownership concentration, institutional ownership and chief executive officers shareholdings. The study used a purposive sampling technique and filter out financial institutions that do not satisfy the criteria set out for inclusion thereby arriving at the sample size of twenty five (25) financial institutions. Secondary source of data was used which was extracted from the annual financial statement of the sampled financial institutions from year 2011 to 2014. Logit multiple regression was adopted in this study. The findings reveal that ownership concentration and institutional ownership were both positive and statistically significantly related to goodwill impairment while chief executive officers shareholdings were positive but statistically insignificant to goodwill impai...

This study aims to analyze the effect of product quality, price and brand image on purchasing decisions on Oppo smartphones partially and simultaneously. Respondents in this study were 100 respondents, the sampling technique used was purposive sampling technique using the Slovin formula. The data collection method uses an online questionnaire. The data analysis technique used is multiple linear regression analysis test, t test, classic assumption test, coefficient of determination test, f test using SPSS 20 for windows. The results of this study indicate that partially product quality and brand image have an effect on purchasing decisions, while price has no effect. Simultaneously product quality, price and brand image have a significant effect on purchasing decisions with a determination coefficient of 65% influenced by these three variables, namely product quality, price and brand image, and the rest are influenced by variables outside the research